Chocolates are probably the most widely loved food product irrespective of the consumer’s age, gender, ethnicity, and geographical location. As much as there is demand for chocolates, there is no dearth in the supply either, with a variety of brands available in the market. However, in recent times, if there’s one product that disrupted the chocolate market, it is Kinder Joy, made by the Italian confectionary company Ferrero!
So how exactly has it disrupted the chocolate market? Full marks for those of you that guessed unique “Product Design”! The big, bright, orange & white, egg-shaped product packaging, encompassing on the inside, a milky cream & cocoa cream with two crispy wafer balls and a toy, became an instant success with the kids. The product design was revolutionary as it combined chocolate with a unique experience as well as a toy, and customised the experience based on the kids’ genders – a tinge of pink on the packaging for girls and blue for boys. The toys were customised for gender appeal too – Barbie based toys for girls and Transformers based toys for boys.
Kinder Joy, with its unique and unusual product design, has become one of the most successful chocolates in the market, being sold in over 170 countries across the world!