Issue 16 - 2018


Greetings from Surana and Surana, India.

The defence industry is a knowledge intrinsic, high value industry, and is a strategically important sector for India. The Government has been placing a lot of emphasis to maximise the "Make in India" drive in the defence sector. Creation of intellectual property (IP) is inherent to this sector and most often than not, a company's IP is what gives it the competitive edge to survive in this industry. 2018 has seen a lot of defence related advancements in the country, especially the DefExpo 2018 which was a grand success!

So this edition of YellowBox features a cover story on "Innovating India's Defence Industry" that aims to cover the importance of innovation to the Indian defence sector and the way forward to achieving self reliance.

As for the article section, we have an interesting article on "Celebrity trade marks: The Name Game" which analyses the impact of celebrities' names as trade marks.

We have two spotlight sections this time, the first section covering an interview with the distinguished luminary Vice Admiral (retd.) B. Kannan, the MD & CEO of L&T Shipbuilding, and the second section covering an interview with the eminent General Manager of SIDBI, Ms. Chitra K. Alai.

Lastly, head out to the fun corner section for some brain teasers!

Enjoy the YellowBox experience!


Team Yellow Box