It is to be seen if Comic-Con will suffer the same fate as words such as Aspirin and Xerox, which were originally inventive trademarks that became generic due to becoming interchangeable with the product/service itself rather than being recognised as a brand. The legal dispute between Comic-Con International: San Diego, which owns the trademark "Comic-Con" sued Salt Lake Comic Con over the use of the said mark, subsequent to which Salt Lake Comic Con countersued, challenging the basis of the said trademark on the basis that it is generic. Salt Lake Comic Con has taken the stand that the term "Comic-Con" has been used regularly and generically, referring to all conventions for comic fans, much in advance to Comic-Con International's adoption of the term. However, in a survey conducted by Comic-Con International, it was established that 80% of consumers thought that "Comic-Con" is a brand, and not a generic name. The Court is yet to pass its verdict on the issue.