Most controversial “.SUCKS” domain open for registration
.sucks is a new domain extension launched by a Cayman Islands based entity called Vox Populi Registry Ltd. In 2014 Vox reportedly paid over US$ 3 million to ICANN for the rights to manage the .sucks domain. As per John Berard, Founder-Vox Populi; the .sucks domain is a platform for legitimate critical commentary, which is definitely not being considered true by others. In simple terms it is nothing but “legalized extortion”. The .SUCKS registry is perhaps the most controversial of the new generic top level domains (gTLDs), which ICANN has continued to roll out. As of now, several large and well-known organisations like Google, Amazon, Microsoft, Yahoo, eBay, WhatsApp, have registered different variants of the .sucks domain. Similarly, many celebrities such as Taylor Swift, Justin Bieber, Oprah Winfrey, Rihanna, Mark Zuckerberg, Hillary Clinton etc. have registered their own .sucks domains.